About LEARN Corporation
LEARN Corporation is Thailand’s leader in lifelong-learning EdTech. Guided by our conviction that “learning opportunities can improve one’s quality of life,” we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good things to others—advancing Thai society together.
Across 12-plus business units—including OnDemand, Ignite, Skooldio, Learn Satit Pattana School, Crest School, and more—we reach hundreds of thousands of learners every year. Our dream is to serve as a private “ministry of education,” upgrading education nationwide and preparing every learner for the future.
Join us and shape the next chapter of learning in Thailand.
What You’ll Drive
Strategic Planning & GTM Leadership
- Own the Go-To-Market (GTM) plan for digital products, ensuring strategic alignment with business goals and revenue targets.
- Identify monetization opportunities within digital products and build commercialization strategies that maximize value.
- Analyze market trends, customer behavior, and competitive positioning to inform marketing and product strategies.
- Collaborate with Product, Sales, and Customer Success teams to create seamless, insight-driven marketing alignment.
- Influence product development by providing recommendations that improve customer experience and product-market fit.
- Craft and oversee integrated product and brand communication strategies across all internal and external stakeholders.
- Define and monitor marketing KPIs to evaluate performance, drive optimization, and ensure marketing effectiveness.
Performance Marketing Execution
- Plan and lead full-funnel performance marketing campaigns aimed at driving awareness, adoption, engagement, and revenue.
- Optimize campaign performance across digital channels using A/B testing, segmentation, and iterative experimentation.
- Maximize ROI by adjusting campaign strategy, messaging, targeting, and channel mix based on real-time performance insights.
- Provide hands-on execution support and guidance in tools such as Google Ads, Meta Ads, and analytics platforms when needed.
Auditing, Coaching & Team Development
- Audit marketing processes, strategies, and execution to ensure alignment with business objectives and best practices.
- Identify areas for improvement and provide clear, actionable feedback to strengthen team capabilities.
- Serve as a mentor and subject matter expert in performance marketing, fostering growth and accountability across the team.
What You'll Bring
Experience
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
- 5+ years in performance marketing, digital product marketing, or a related role with ownership of GTM strategy and execution.
- Demonstrated success in launching and scaling digital products through strategic marketing.
- Proven hands-on experience with key digital tools (e.g., Google Ads, Facebook/Meta Ads, Google Analytics, and other performance platforms).
Skills
- Strong commercial and strategic mindset, with the ability to uncover monetization opportunities and translate them into marketing actions.
- Advanced skills in campaign optimization, ROI analysis, and data interpretation.
- Confident in using data to inform decisions, experiment, and scale what works.
- Excellent communication and leadership skills, with a proven ability to coach teams and engage stakeholders at all levels.