Growth Product Manager is responsible for overseeing all activities relating to researching, designing and marketing products on behalf of their employer. Their duties include completing market research to find out more about competitor products or customer needs, and coordinating with R&D manager,Academic team and Sales team to drive product goals and Business Impact.
Job Description
Strategy and planning
- Build product strategy including product vision, business models, users/audience segments, and product goals and initiatives
- Define, prioritizing, and clarifying business priorities,the company's growth plan and requirements
- Drive product development features and positioning for new and existing products.
- Keep current on customer research and what is happening in the market including competitive research, user feedback and surveys, and customer and market analysis
- Analyze market data to develop Product strategies, and define product objectives for effective marketing communications
- Optimize revenue funnel. Applying tactics for customer acquisition, retention, and upsell
Delivery and execution
- Lead and execute the growth plan created. Working with different teams across the company to make this happen.
- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
- Ensure the product is aligned with company, stakeholder, and end user priorities to drive sales, improve efficiency, and improve customer satisfaction
- Managing the release planning process and communications
Qualifications:
- Bachelor’s degree in marketing or business-related field or equivalent required
- 5+ years of product marketing or related business and leadership experience
- Solid strategic planning skills combined with exceptional execution
- Demonstrated ability to engage with business leaders
- Strong analytical skills and be data-driven and methodical
- Ability to manage ambiguity by creating structure, process, and prioritization
- Adaptive, flexible, can anticipate and adapt to new situations and/or changing demands and respond proactively to enhance the division’s/business unit’s financial performance