The role of this position will be responsibility for All Product in BU Ondemand and new product for better business Including analyzing ,researching, designing and marketing products on behalf of their employer. Their duties include completing market research to find out more about competitor products or customer needs, and coordinating with BD, R&D Team,Marketing Communication Team,Academic team and Sales team to drive product goals and Business Impact.
Responsibilities:
Strategy and planning
- Develop and manage team of product manager department and responsible for build product strategy including product vision, business models, users/audience segments, and product goals and initiatives
- Define, prioritizing, and clarifying business priorities,the company's growth plan and requirements
- Drive product development features and positioning for new and existing products.
- Keep current on customer research and what is happening in the market including competitive research, user feedback and surveys, and customer and market analysis
- Analyze market data to develop Product strategies, and define product objectives for effective marketing communications
- Optimize revenue funnel. Applying tactics for customer acquisition, retention, and upsell.
Delivery and execution
- Lead and execute the growth plan created. Working with different teams across the company to make this happen.
- Drive the execution of all processes in the product life cycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
- Ensure the product is aligned with company, stakeholder, and end user priorities to drive sales, improve efficiency, and improve customer satisfaction
- Managing the release planning process and communications
People
- Manage team of product manager department
- Foster collaboration with team members (BD,R&D, Communication Planner,Sales,Teacher & Academic Team etc.) to drive value and collectively identify and resolve impediments
- Manage cross-functional team and stakeholder expectations to execute on product strategy
- Exhibit active listening, facilitate sessions, and clearly communicate at all levels and negotiation for partners.
Qualifications:
- Bachelor’s degree in marketing or business-related field or equivalent required
- 5+ years of related business and leadership experience
- Solid strategic planning skills combined with exceptional execution
- Demonstrated ability to engage with business leaders
- Strong analytical skills and be data-driven and methodical
- Ability to manage ambiguity by creating structure, process, and prioritization
- Adaptive, flexible, can anticipate and adapt to new situations and/or changing demands and respond proactively to enhance the division’s/business unit’s financial performance